All insurance agents who focus on services and products for seniors are constantly searching for more effective insurance agency marketing tools. What is the best option, if you are looking to market yourself? Very likely, you have tried seminars such as Lunch-and-Learn events, and while they may have been effective in the past, their popularity is slowly dwindling. Not all solutions work for everyone, so you may look into an annuity newsletter, which keeps your name and face in front of your clients and prospects. When they are ready to buy, you are much more likely to be the agent they choose to do business with simply because your newsletter makes you familiar and keeps you at the forefront. If you are similar to the majority of the insurance agents, even if you meet up with lots of people, only about five to ten percent of them would probably end up as your clients in the end. You have the potential of losing potential customers to the other company.